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Starbucks Acquires Premium Juice Company

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By: Sean Moloughney

Editor, Nutraceuticals World

Looking to “redefine and grow the super-premium juice market,” Starbucks Coffee Company, Seattle, WA, has acquired Evolution Fresh, Inc., San Bernardino, CA, for $30 million.

“Our intent is to build a national Health and Wellness brand leveraging our scale, resources and premium product expertise,” said Howard Schultz, Starbucks chairman, president and CEO. “Bringing Evolution Fresh into the Starbucks family marks an important step forward in this pursuit. Over the last year-and-a-half we have looked comprehensively at possible opportunities and chose Evolution Fresh because it stood above anything else in terms of premium quality, nutrition and potential for growth.” Starbucks said it recognizes an opportunity to attract new customers as well as meet needs of existing customers looking for nutritious beverage and food options.

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